Many people ask me a lot of color poster printing questions. One of the most common is the question on large posters versus small posters. It is a very interesting question indeed on poster printing. Since in most cases small businesses only have the budget for one batch of poster printing, they want to know which is the most ideal for advertising. So in this article, let me layout for you all the facts about large posters and small posters and how they factor in when it comes to advertising. Hopefully, this helps you decide which type of poster printing will benefit you.
- Why large posters are great – First, let us get into large poster printing. Large color posters are of course great in many levels. The fact that they are large means that they are more impressive and can be spotted from quite far off. One large poster can basically cover the job of many smaller posters in certain places. This is most definitely the case when you post those large posters in large locations with a lot of foot traffic. Most people can’t but resist the temptation to look at those large color posters, so it is really great to have them in your advertising arsenal.
- Limitations of large posters – The limitation of large posters is also part of their strength. Since they are large, sometimes they will not fit into other locations that might be beneficial as well. Moreover, large posters do not come cheap and you will not be able to print as many of them as you would like. All in all, this means that you cannot deploy your large color posters in a wide enough area to cover all your bases for distribution. So large posters might be great in terms of impact, but you have to use them wisely because in most cases you can only deploy them at certain key areas and not everywhere you want.
- Why smaller posters are doubly effective – When you look at small color posters, you may think they are not really effective, but in numbers small color posters can be pretty persuasive. By placing smaller posters at many places in a single location, you can repeatedly expose your poster message to readers until they really just stop and pay attention. You can place them almost anywhere because of their size, so there is a great chance of a lot of people reading your color posters.
What’s more, since they are small, color posters of this size can be cheaply produced in large numbers. This means that you can cover a lot more locations to get more readers for your posters. This translates into a wide reach in advertising, getting most of your target markets to see your poster message.
The disadvantages of smaller posters – Now, the only disadvantage about numerous color posters is that it does not have that big impact. While indeed there are a lot of them, it is sometimes not enough to get that buzz that you need in advertising. You need to be extra creative with your designs for small color posters for them to really get their job done. You have to deploy them effectively at the right locations to really get that wide reach. So the bottom line is that small color posters will require a lot of work and effort from you so be prepared.
The real answer – So what is the real answer here? Well, the truth is, it is best to do a combination of both large and small color posters. Print large ones for major locations with high traffic, and print smaller full color posters to cover all the other places you need to advertise in. If you do not have money to print for both, you should then just choose the size that prioritizes your goals. If you want market impact, large posters are the best. If you want a wide reach, then smaller posters are your key. Hopefully, you can effectively deicide the best thing for you.
By now, you should know what you need to do in your poster printing. Large posters and small posters both have their strengths and weaknesses, so it is all about using them effectively to get your main goals achieved. Good Luck!
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